Motion Graphics: The Affordable Marketing Tool
We’ve been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs.
Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need.
The affordability scale is great because any budget can fit into the service. It just depends on what you’d like to do. A list of budget examples are below.
Typically budgets we work in can range from as little as a few hundred dollars, to many thousands. So there is a very flexible sliding scale you can work with.
Lower Budgets: Typically 300 – 1,000 dollars.
A lower budget project can often give you text-based motion design work, simple icon-based motion design and a clean simple aesthetic for your product. An example of a lower budget project we completed is below:
Medium budgets: Typically 1,000 – 3,500 dollars.
Medium budgets open up the possibilities of basic character animation, more color choices, somewhat complex background and prop elements and generally more sophisticated animation. An example of a medium budget project we completed is below:
High Budgets: Typically 3,500 – 10k dollars.
High budgets offer a broader scope of possibilities for your project. These benefits include complex and detailed designs with a lot of highly complex animated elements. They also may include lots of color usage inside the video project, longer videos with more content, high-level visual effects and often blending of disciplines, like 2d animation and 3d animation in the same project. An example of a high budget project we completed is below:
Motion graphics are a great product and can apply in many disciplines and needs. If you’d like to know more about motion graphics, you can browse our blog or ask us a question in the contact us section of our portfolio site. If you’re interested in hiring us for a project, we’d love to hear from you!