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IN 2d animation, 3d animation, advertising, animation, explainer video, graphic design, marketing, marketing strategy, motion design, motion graphics, storytelling, video

Understanding and Creating Effective Explainer Videos In today’s fast-paced digital world, capturing your audience's attention has never been more challenging.This is where explainer videos come into play—a powerful tool designed to simplify complex ideas and engage viewers concisely, with visually appealing content. Whether you're a startup trying to pitch a novel product, a seasoned business looking to enhance your brand messaging, or an educator aiming to explain intricate concepts, explainer videos are an effective solution.   In this blog post, we will delve into the art and science behind creating compelling explainer videos. We’ll explore the different types of explainer videos, including: live-action, animated, whiteboard, and even Kickstarter videos, each serving unique purposes and audiences. Furthermore, we’ll guide you through the entire creation process—from

IN 2d animation, animation, sketches

Hello there,Today I decided it was a good time to dig up some old animation experiments I did a few years ago. I produced these in my downtime in order to strengthen some of my weaker skills in 2d hand-drawn work. These are for a variety of 2d effects that I wanted to improve on. They are laid out below for your enjoyment.   Wind across a grassy plain! SparklesWalkingStomping egg man.Snow 1  Snow 2 Waves and water rapids

IN 2d animation, 3d animation, advertising, animation, Business, design, explainer video, marketing, motion design, motion graphics, traditional animation, TV, video, visual storytelling

The Animated Video Process From A to ZIntroduction to Animated Video: The animated video process is complicated and the steps from start to finish are numerous. However, don't be intimidated! Animated video production is a wonderful marketing tool that easily engages people and rapidly improves lead generation and sales. In order to create a video that will be successful, knowing these steps will help you. It will empower you to understand what to look for, what to expect, and what to watch out for.  Step 1) - What do I want my story to be? Animation is a storytelling tool. So getting clear on what you want your audience to understand about your story is essential. A good place to start is to

IN 2d animation, 3d animation, animation, design, elearning, explainer video, motion design, TV, Uncategorized, video

We've been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs.Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need.The affordability scale is great because any budget can fit into the service. It just depends on what you'd like to do. A list of budget examples

IN 2d animation, animation, artwork, Business, design, explainer video, graphic design, interactive, motion design, TV, video, video games

Greetings! It's been quiet on the blog this year. But it's because we've been busy working on a bunch of projects. Last year we had the opportunity to work on two television shows for Explosm entertainment. One was a show called Purgatony, and the other a show called The Blubburbs.You can watch the first free episode of Purgatony below:The Blubburbs can been seen in it's entirety online at GO90.com. You can view one of the shorts of the series below:On top of TV shows, we are working in conjunction with Drunk Robot Games to complete the artwork for the video game adventure, "A Purrtato Tail: By the Light of the Elderstar".The game is slated to be released in February of

IN 2d animation, animation, TV, video

We had a great time this year working producing animation for Explosm's exclusive animated series, Purgatony.Christina worked as an animator on all eight episodes of the show. In was so fun to work on and so funny to listen to that cracking up during production wasn't a problem.A lot of the show's Death and Tony scenes were animated by Christina.View the trailer below, and watch the show on Blackpills here:iOS: https://apple.co/2fozpuTAndroid: https://bit.ly/2jvxJ7xhttps://www.youtube.com/watch?v=Jk6E_wT-Vv0

IN 2d animation, 3d animation, advice, animation, branding, Business, explainer video, marketing, marketing strategy, motion design, web

You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem?  Let's go through a few tips to get your strategy back on track:1) One tip to get back on track is to take a second look at who you're targeting. Who are your customers? What are their lives like? Who seems to be enthusiastic about your product? Who isn't enthusiastic? What is your average CTR (click-through rate) based on gender, demographics and interests?Going back to basics like this can really help with adjusting your strategy from keywords to use, to understanding when to market to your audience during different times of the week, or

IN animation, children, education, elearning, storytelling

Anyone can agree that a well-honed education is vital to the prosperity of a child's future, and so delivering effective, quality educational content that kids can enjoy and understand is important. It's also well understood that educating can be expensive.Animation and interactive content can do the job of educating well. It's obvious to anyone that kids find cartoons fun and entertaining. Any parent can tell you stories of sitting a child in front of the TV and coming back to hear they learned something new. Even if that something new wasn't what a parent intended, it happens.There is even something called "The Sesame Street Effect". A well-documented study showed the impact of Sesame Street on early education for kids.It was