The Animated Video Process From A to Z
The process of creating an animated video is complicated and the steps from start to finish numerous. However, don't be intimidated! Video is a wonderful marketing tool that easily engages people and rapidly improves lead generation and sales. In order to create a video that will be successful, knowing these steps will help you. It will empower you to understand what to look for, what to expect, and what to watch out for. Step 1) - What do I want my story to be? Animation is a storytelling tool. So getting clear on what you want your audience to understand about your story is essential. A good place to start is to ask yourself this question; what do I want my video
Motion Graphics: The Affordable Marketing Tool
We've been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs. Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need. The affordability scale is great because any budget can fit into the service. It just depends on what you'd like to do. A list of budget examples
Help, my Video Marketing Strategy isn’t working!
You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem? Let's go through a few tips to get your strategy back on track: 1) One tip to get back on track is to take a second look at who you're targeting. Who are your customers? What are their lives like? Who seems to be enthusiastic about your product? Who isn't enthusiastic? What is your average CTR (click-through rate) based on gender, demographics and interests? Going back to basics like this can really help with adjusting your strategy from keywords to use, to understanding when to market to your audience during different times of the week, or
Animated Training Videos Save You Money and Time
Training can be hard and expensive for a company to implement, and the consequences of having an untrained or under-trained workforce can be catastrophic to your bottom line if profit margins are squeezed by market forces, and you have a project or product that is hard to implement. Training your workforce well, and keeping track of their progress as they learn is essential for increasing a work environment's efficiency and saving money on overhead. It can also save time spent investigating what went wrong where and when if something goes wrong on a project or service. Training is very important, and can give you an edge in your business if implemented well. However many small and medium-sized companies simply don't have the time
ROI for Explainer Videos… Explained!
The use of streaming video online has steadily been rising for years. The use of Netflix instead of cable, Youtube's growth and popularity for the last decade plus, and other services for video have continued to become more significant and used more often as the internet grows. In fact video traffic has risen so much that the majority of internet traffic across the world now is simply used for video streaming. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights from the updated study include the following projections: By 2019, there will be nearly 3.9 billion global Internet users (more than 51 percent of the world’s population), up from 2.8 billion in 2014 By 2019,
eLearning Visual Development – Tips and Tricks
As someone who has been working in the e-learning industry for about three years now as both a visual designer and author of various courses, I've run into a few scenarios on the visual design side that I think may be of help to fellow designers. The following are a list of common problems I've run into as a designer. As well as some of the ways I've found that seem to work best in resolving said problems. Creating Effective Abstract Visuals: Problem: The visuals you're creating aren't working in getting across the point to your audience. Strategy: Try to brainstorm the scenario you're tasked with visually designing for into symbols that are both simple and easy to understand for everyday individuals. This includes using
Why Explainer Videos Increase Conversion Rates, But Only if Done Right!
There are four different types of learning styles that reflect a combination of learning types in people. Those types are: visual auditory tactile People gravitate towards a set combination of these types together, the four types are: The Reflector: prefers to think about what they're learning The Activist: learn by doing The Theorist: likes to understand how what they're learning fits into a previous framework. The Pragmatist: care about how it will work in the real world You may be wondering why I'm listing these in a blog post about explainer videos and their effectiveness on your audience. I'm listing them because they are significant to your website's conversion rate on consumers choosing to spend their money on your product. The average attention span of internet users in 2015 clocked
Cut together a new character animation reel for 2016. A lot of new work from our clients like Bent Image Lab. Had a great time working this year alongside some wonderful people on a number of projects. Enjoy!
eLearning Course Authoring – Dos and Don’ts
As a media designer and animator. I often run into the issue of courses being written in ways that make it hard to understand visually what an author is implying. Sometimes with very technical subjects, like engineering and computer networking, it is normal for many designers to not understand the author's intentions. However, sometimes written storyboards can be so vague that it's hard to effectively communicate about what is visually needed, and your designer will often make mistakes and ask a lot of questions, causing a lot of wasted time and money for everyone. Below are a list of Do's and Don't for course authors to keep in mind when writing a course for your animator or media designer. Whether you're an
eLearning Visual Essentials
Let’s talk eLearning. It’s a growing industry with a number of different approaches to Learning Management System (LMS) development and media design. I’ve been working in the industry consistently for two years now, and I’ve noticed some rules and guidelines that make content better, and more affective to a learner. Here are some of the rules I’ve noticed that seem to consistently work to keep a learner’s attention, and make your courses look great at the same time. Visual Essential 1 – Create a Clean, Clear Visual Style Having a crisp, clear, inviting look to your courses, whether they involve film, animation, interactive, or something of a combination is the number one rule. People feel like they trust your brand when it