The Animated Video Process From A to Z
The process of creating an animated video is complicated and the steps from start to finish numerous. However, don't be intimidated! Video is a wonderful marketing tool that easily engages people and rapidly improves lead generation and sales. In order to create a video that will be successful, knowing these steps will help you. It will empower you to understand what to look for, what to expect, and what to watch out for. Step 1) - What do I want my story to be? Animation is a storytelling tool. So getting clear on what you want your audience to understand about your story is essential. A good place to start is to ask yourself this question; what do I want my video
Project Updates for 2018
Greetings! It's been quiet on the blog this year. But it's because we've been busy working on a bunch of projects. Last year we had the opportunity to work on two television shows for Explosm entertainment. One was a show called Purgatony, and the other a show called The Blubburbs. You can watch the first free episode of Purgatony below: The Blubburbs can been seen in it's entirety online at GO90.com. You can view one of the shorts of the series below: On top of TV shows, we are working in conjunction with Drunk Robot Games to complete the artwork for the video game adventure, "A Purrtato Tail: By the Light of the Elderstar". The game is slated to be released in February of
Help, my Video Marketing Strategy isn’t working!
You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem? Let's go through a few tips to get your strategy back on track: 1) One tip to get back on track is to take a second look at who you're targeting. Who are your customers? What are their lives like? Who seems to be enthusiastic about your product? Who isn't enthusiastic? What is your average CTR (click-through rate) based on gender, demographics and interests? Going back to basics like this can really help with adjusting your strategy from keywords to use, to understanding when to market to your audience during different times of the week, or
Advertising Frontiers and Marketing Principles
The last ten years has heralded a massive change in how marketers and advertisers reach their customers, collect data, make their products known, and create experiences that enhance brands and sell to the public. Smaller companies now have more options available to them online than ever before to reach, understand, and curtail their businesses and services to customers in need. This includes the rise of the use of cellphones, an explosion in app development, responsive and easy to build websites and interactive website ads, and now VR and AR (Virtual Reality and Augmented Reality). These products add to the branding and marketing packages for companies large and small and enable more engagement, and help people understand your products and what you do. This freeing up of
Animated Training Videos Save You Money and Time
Training can be hard and expensive for a company to implement, and the consequences of having an untrained or under-trained workforce can be catastrophic to your bottom line if profit margins are squeezed by market forces, and you have a project or product that is hard to implement. Training your workforce well, and keeping track of their progress as they learn is essential for increasing a work environment's efficiency and saving money on overhead. It can also save time spent investigating what went wrong where and when if something goes wrong on a project or service. Training is very important, and can give you an edge in your business if implemented well. However many small and medium-sized companies simply don't have the time
ROI for Explainer Videos… Explained!
The use of streaming video online has steadily been rising for years. The use of Netflix instead of cable, Youtube's growth and popularity for the last decade plus, and other services for video have continued to become more significant and used more often as the internet grows. In fact video traffic has risen so much that the majority of internet traffic across the world now is simply used for video streaming. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights from the updated study include the following projections: By 2019, there will be nearly 3.9 billion global Internet users (more than 51 percent of the world’s population), up from 2.8 billion in 2014 By 2019,
Why Explainer Videos Increase Conversion Rates, But Only if Done Right!
There are four different types of learning styles that reflect a combination of learning types in people. Those types are: visual auditory tactile People gravitate towards a set combination of these types together, the four types are: The Reflector: prefers to think about what they're learning The Activist: learn by doing The Theorist: likes to understand how what they're learning fits into a previous framework. The Pragmatist: care about how it will work in the real world You may be wondering why I'm listing these in a blog post about explainer videos and their effectiveness on your audience. I'm listing them because they are significant to your website's conversion rate on consumers choosing to spend their money on your product. The average attention span of internet users in 2015 clocked
Freelancing – What to Do When Times Get Hard
Living a freelance lifestyle is no cake walk. Anyone who tells you otherwise isn't being honest. There are plenty of perks to wanting to go rogue and be your own boss. But there are plenty of pitfalls and uncertainties along the way as well. Sometimes, things just get plain bad. You have a dry spell, a difficult client, you aren't paid well or on time, etc. Being an entrepreneur for a lot of people is also a huge leap in self-confidence. Sounds like a great time, but taking full responsibility for sourcing your own income takes a huge leap of faith, and often doubts about yourself will come flying out of the woodwork. This is all completely normal and understandable. Because if you
eLearning Course Authoring – Dos and Don’ts
As a media designer and animator. I often run into the issue of courses being written in ways that make it hard to understand visually what an author is implying. Sometimes with very technical subjects, like engineering and computer networking, it is normal for many designers to not understand the author's intentions. However, sometimes written storyboards can be so vague that it's hard to effectively communicate about what is visually needed, and your designer will often make mistakes and ask a lot of questions, causing a lot of wasted time and money for everyone. Below are a list of Do's and Don't for course authors to keep in mind when writing a course for your animator or media designer. Whether you're an
Good Storytelling is Good Marketing
Storytelling is something people everywhere appreciate and love. It's a form of entertainment, as well as a medium to teach life lessons to everyone. It imparts cultural ideas and expectations, and spurs progressive action and critique of culture. Stories are things humans have made up and passed down over millennia to each other. Whether through oral tradition or written down, stories captivate and excite us, they charge the imagination and move us deeply if done well. Is it no small wonder that the Epic of Gilgamesh is still a story we talk about today, one that existed an estimated 3000 years ago. There are countless other cuneiform tablets recovered from the ruins of Sumer and Ur, but the story of Gilgamesh has