The Animated Video Process From A to Z
The process of creating an animated video is complicated and the steps from start to finish numerous. However, don't be intimidated! Video is a wonderful marketing tool that easily engages people and rapidly improves lead generation and sales. In order to create a video that will be successful, knowing these steps will help you. It will empower you to understand what to look for, what to expect, and what to watch out for. Step 1) - What do I want my story to be? Animation is a storytelling tool. So getting clear on what you want your audience to understand about your story is essential. A good place to start is to ask yourself this question; what do I want my video
Multiscale HN – Motion Design Video
Hello world. We've been hard at work the last eight weeks on a 2 minute video in conjunction with Playfish Media and Multiscale HN. The piece is sleek, elegant and was a joy to help complete. Take a look!
Motion Graphics: The Affordable Marketing Tool
We've been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs. Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need. The affordability scale is great because any budget can fit into the service. It just depends on what you'd like to do. A list of budget examples
Project Updates for 2018
Greetings! It's been quiet on the blog this year. But it's because we've been busy working on a bunch of projects. Last year we had the opportunity to work on two television shows for Explosm entertainment. One was a show called Purgatony, and the other a show called The Blubburbs. You can watch the first free episode of Purgatony below: The Blubburbs can been seen in it's entirety online at GO90.com. You can view one of the shorts of the series below: On top of TV shows, we are working in conjunction with Drunk Robot Games to complete the artwork for the video game adventure, "A Purrtato Tail: By the Light of the Elderstar". The game is slated to be released in February of
Enjoy Some New Work!
Been a busy month, so we thought we'd just make a blogpost showing off some of the recent collaborations with a one our clients. Enjoy! Cerulean Games / Steve Aoki: Early Concept Art for Steve Aoki's Beatbomb Video Game Some Early Artwork for A Purrtato Tail, a video game in collaboration with Cerulean Games and Drunk Robot Games: Cheers!
eLearning Visual Development – Tips and Tricks
As someone who has been working in the e-learning industry for about three years now as both a visual designer and author of various courses, I've run into a few scenarios on the visual design side that I think may be of help to fellow designers. The following are a list of common problems I've run into as a designer. As well as some of the ways I've found that seem to work best in resolving said problems. Creating Effective Abstract Visuals: Problem: The visuals you're creating aren't working in getting across the point to your audience. Strategy: Try to brainstorm the scenario you're tasked with visually designing for into symbols that are both simple and easy to understand for everyday individuals. This includes using
AfterEffects Shortcuts for Every Motion Designer
If you make your living as a motion designer or animator in Adobe AfterEffects. There are some shortcuts that can and will make your life easier if you know them. The ones I list below are for my Mac platform, but I'll try to look up the differences for PC users as well. These shortcuts I often use every day. They speed up the pace of timing, editing and syncing pieces of footage and sound in AfterEffects. Without further yammering on, let's get to the list, which I've divided into sections below: Basic Transform Shortcuts: A - Anchor Point P - Position S - Scale R - Rotation T - Opacity M - Show masks RR - Show Time remap property Shift + F3 - Switch between graph timeline view and
Much of the eLearning industry is either moving away from, or integrating animation and high quality visual design int their courses. The format of using slideshows and powerpoint presentations can be replaced by, or enhanced by this change. We have more engaging experiences with animated, and dynamic illustrative visuals. They help learners retain information better, and achieve their goals. Whether these come from gamified simulations, motion graphics, detailed character animation, or interactive elements. The word is in; great visuals are king. Good visuals are very important for developing effective courses for a few reasons: Visuals keep people's attention Visuals put people at ease and engage a learners curiosity Visuals can enhance and help information retention from a course or idea Visuals engage a different
eLearning Course Authoring – Dos and Don’ts
As a media designer and animator. I often run into the issue of courses being written in ways that make it hard to understand visually what an author is implying. Sometimes with very technical subjects, like engineering and computer networking, it is normal for many designers to not understand the author's intentions. However, sometimes written storyboards can be so vague that it's hard to effectively communicate about what is visually needed, and your designer will often make mistakes and ask a lot of questions, causing a lot of wasted time and money for everyone. Below are a list of Do's and Don't for course authors to keep in mind when writing a course for your animator or media designer. Whether you're an
Lessons on Starting a Career in Animation
Today I thought I'd write about how I got started as an animator and what some of the things are I've learned about breaking into the industry as an artist, as well as some lessons I wish I had known before I attended art school. I got started in animation when I was 8, if we really want to go way back. I was always fascinated by cartoons, and I had already been drawing and writing stories for years at this point. The passion basically was already there, but I realized at this age I had no idea how animation was made, and I wanted to know. I eventually went to Art School in Minneapolis and graduated with a degree in Animation.