Motion Graphics: The Affordable Marketing Tool
We've been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs. Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need. The affordability scale is great because any budget can fit into the service. It just depends on what you'd like to do. A list of budget examples
Anyone can agree that a well-honed education is vital to the prosperity of a child's future, and so delivering effective, quality educational content that kids can enjoy and understand is important. It's also well understood that educating can be expensive. Animation and interactive content can do the job of educating well. It's obvious to anyone that kids find cartoons fun and entertaining. Any parent can tell you stories of sitting a child in front of the TV and coming back to hear they learned something new. Even if that something new wasn't what a parent intended, it happens. There is even something called "The Sesame Street Effect". A well-documented study showed the impact of Sesame Street on early education for kids. It was
Training can be hard and expensive for a company to implement, and the consequences of having an untrained or under-trained workforce can be catastrophic to your bottom line if profit margins are squeezed by market forces, and you have a project or product that is hard to implement. Training your workforce well, and keeping track of their progress as they learn is essential for increasing a work environment's efficiency and saving money on overhead. It can also save time spent investigating what went wrong where and when if something goes wrong on a project or service. Training is very important, and can give you an edge in your business if implemented well. However many small and medium-sized companies simply don't have the time
eLearning Visual Development – Tips and Tricks
As someone who has been working in the e-learning industry for about three years now as both a visual designer and author of various courses, I've run into a few scenarios on the visual design side that I think may be of help to fellow designers. The following are a list of common problems I've run into as a designer. As well as some of the ways I've found that seem to work best in resolving said problems. Creating Effective Abstract Visuals: Problem: The visuals you're creating aren't working in getting across the point to your audience. Strategy: Try to brainstorm the scenario you're tasked with visually designing for into symbols that are both simple and easy to understand for everyday individuals. This includes using
Much of the eLearning industry is either moving away from, or integrating animation and high quality visual design int their courses. The format of using slideshows and powerpoint presentations can be replaced by, or enhanced by this change. We have more engaging experiences with animated, and dynamic illustrative visuals. They help learners retain information better, and achieve their goals. Whether these come from gamified simulations, motion graphics, detailed character animation, or interactive elements. The word is in; great visuals are king. Good visuals are very important for developing effective courses for a few reasons: Visuals keep people's attention Visuals put people at ease and engage a learners curiosity Visuals can enhance and help information retention from a course or idea Visuals engage a different
eLearning Course Authoring – Dos and Don’ts
As a media designer and animator. I often run into the issue of courses being written in ways that make it hard to understand visually what an author is implying. Sometimes with very technical subjects, like engineering and computer networking, it is normal for many designers to not understand the author's intentions. However, sometimes written storyboards can be so vague that it's hard to effectively communicate about what is visually needed, and your designer will often make mistakes and ask a lot of questions, causing a lot of wasted time and money for everyone. Below are a list of Do's and Don't for course authors to keep in mind when writing a course for your animator or media designer. Whether you're an
eLearning Visual Essentials
Let’s talk eLearning. It’s a growing industry with a number of different approaches to Learning Management System (LMS) development and media design. I’ve been working in the industry consistently for two years now, and I’ve noticed some rules and guidelines that make content better, and more affective to a learner. Here are some of the rules I’ve noticed that seem to consistently work to keep a learner’s attention, and make your courses look great at the same time. Visual Essential 1 – Create a Clean, Clear Visual Style Having a crisp, clear, inviting look to your courses, whether they involve film, animation, interactive, or something of a combination is the number one rule. People feel like they trust your brand when it