Understanding and Creating Effective Explainer Videos
Understanding and Creating Effective Explainer Videos In today’s fast-paced digital world, capturing your audience's attention has never been more challenging.This is where explainer videos come into play—a powerful tool designed to simplify complex ideas and engage viewers concisely, with visually appealing content. Whether you're a startup trying to pitch a novel product, a seasoned business looking to enhance your brand messaging, or an educator aiming to explain intricate concepts, explainer videos are an effective solution. In this blog post, we will delve into the art and science behind creating compelling explainer videos. We’ll explore the different types of explainer videos, including: live-action, animated, whiteboard, and even Kickstarter videos, each serving unique purposes and audiences. Furthermore, we’ll guide you through the entire creation process—from
Hello world. We've been hard at work the last eight weeks on a 2 minute video in conjunction with Playfish Media and Multiscale HN. The piece is sleek, elegant and was a joy to help complete. Take a look!
Project Updates for 2018
Greetings! It's been quiet on the blog this year. But it's because we've been busy working on a bunch of projects. Last year we had the opportunity to work on two television shows for Explosm entertainment. One was a show called Purgatony, and the other a show called The Blubburbs.You can watch the first free episode of Purgatony below:The Blubburbs can been seen in it's entirety online at GO90.com. You can view one of the shorts of the series below:On top of TV shows, we are working in conjunction with Drunk Robot Games to complete the artwork for the video game adventure, "A Purrtato Tail: By the Light of the Elderstar".The game is slated to be released in February of
As a sometimes designer I often look around and see in the case of too many small companies, good branding is not high on their priority list. I have a real world example in my neighborhood that always makes me cringe when I drive by it. It's a diner with a logo that is supposed to look like a polar bear, but instead it clearly looks like a strange mouse with a badly designed and oddly proportioned body and a creepy smile. It is neither appealing or well done, and to me sends the entirely wrong message to customers; we don't care about how our business looks on the outside, in fact, please, feel creeped out about our giant logo.Good,
I used to be one of those artists who didn't think thumbnailing was important or I was just too lazy to do it. My work suffered from this attitude for years. Now however thumbnailing ideas, layouts, compositing and designs for just about everything I do is essential.If I don't I lose a valuable ability to work faster, harder and with a small visual guide to help me remember how I wanted a design, scene or illustration to look.I also always do my thumbnailing on physical paper, and not on the computer. There seems to be something about physically drawing them that makes the ideas stick more overall. It's the same reason that I write all my initial internal revision notes