As a sometimes designer I often look around and see in the case of too many small companies, good branding is not high on their priority list. I have a real world example in my neighborhood that always makes me cringe when I drive by it. It's a diner with a logo that is supposed to look like a polar bear, but instead it clearly looks like a strange mouse with a badly designed and oddly proportioned body and a creepy smile. It is neither appealing or well done, and to me sends the entirely wrong message to customers; we don't care about how our business looks on the outside, in fact, please, feel creeped out about our giant logo.Good,
I'm one of those people who likes being abreast of what's happening in markets you wouldn't think of who are using motion graphics, animation and design to get their message across and how affective it can be if it's done right.Visual storytelling is an excellent way to get customers engaged with your brand or cause, no matter what you're selling. Visuals, moving or not, speak to people in a way that simple audio or reading something in a magazine or newspaper do not when it comes to creating an instant connection with an intended audience.As someone who's been doing creative writing, drawing comic strips, and animating things since I was very young, I understand how powerful and engaging well crafted