The Animated Video Process From A to Z
The process of creating an animated video is complicated and the steps from start to finish numerous. However, don't be intimidated! Video is a wonderful marketing tool that easily engages people and rapidly improves lead generation and sales. In order to create a video that will be successful, knowing these steps will help you. It will empower you to understand what to look for, what to expect, and what to watch out for. Step 1) - What do I want my story to be? Animation is a storytelling tool. So getting clear on what you want your audience to understand about your story is essential. A good place to start is to ask yourself this question; what do I want my video
Motion Graphics: The Affordable Marketing Tool
We've been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs. Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need. The affordability scale is great because any budget can fit into the service. It just depends on what you'd like to do. A list of budget examples
Project Updates for 2018
Greetings! It's been quiet on the blog this year. But it's because we've been busy working on a bunch of projects. Last year we had the opportunity to work on two television shows for Explosm entertainment. One was a show called Purgatony, and the other a show called The Blubburbs. You can watch the first free episode of Purgatony below: The Blubburbs can been seen in it's entirety online at GO90.com. You can view one of the shorts of the series below: On top of TV shows, we are working in conjunction with Drunk Robot Games to complete the artwork for the video game adventure, "A Purrtato Tail: By the Light of the Elderstar". The game is slated to be released in February of
We had a great time this year working producing animation for Explosm's exclusive animated series, Purgatony. Christina worked as an animator on all eight episodes of the show. In was so fun to work on and so funny to listen to that cracking up during production wasn't a problem. A lot of the show's Death and Tony scenes were animated by Christina. View the trailer below, and watch the show on Blackpills here: iOS: https://apple.co/2fozpuT Android: https://bit.ly/2jvxJ7x https://www.youtube.com/watch?v=Jk6E_wT-Vv0
ROI for Explainer Videos… Explained!
The use of streaming video online has steadily been rising for years. The use of Netflix instead of cable, Youtube's growth and popularity for the last decade plus, and other services for video have continued to become more significant and used more often as the internet grows. In fact video traffic has risen so much that the majority of internet traffic across the world now is simply used for video streaming. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights from the updated study include the following projections: By 2019, there will be nearly 3.9 billion global Internet users (more than 51 percent of the world’s population), up from 2.8 billion in 2014 By 2019,
eLearning Visual Development – Tips and Tricks
As someone who has been working in the e-learning industry for about three years now as both a visual designer and author of various courses, I've run into a few scenarios on the visual design side that I think may be of help to fellow designers. The following are a list of common problems I've run into as a designer. As well as some of the ways I've found that seem to work best in resolving said problems. Creating Effective Abstract Visuals: Problem: The visuals you're creating aren't working in getting across the point to your audience. Strategy: Try to brainstorm the scenario you're tasked with visually designing for into symbols that are both simple and easy to understand for everyday individuals. This includes using
Why Explainer Videos Increase Conversion Rates, But Only if Done Right!
There are four different types of learning styles that reflect a combination of learning types in people. Those types are: visual auditory tactile People gravitate towards a set combination of these types together, the four types are: The Reflector: prefers to think about what they're learning The Activist: learn by doing The Theorist: likes to understand how what they're learning fits into a previous framework. The Pragmatist: care about how it will work in the real world You may be wondering why I'm listing these in a blog post about explainer videos and their effectiveness on your audience. I'm listing them because they are significant to your website's conversion rate on consumers choosing to spend their money on your product. The average attention span of internet users in 2015 clocked
Funkey Frame – Animated Segment
Just a quick update this week on what I've been doing. Since May this year myself and a bunch of other Portland based animators have been putting together a short film set to some dance music. This is an original character concepted, modeled, rigged and animated by myself. I had fun making him move around. The band is The Floozies and the song is Sunroof Cadillac. I'll be sure to post the entire segment here once it's put together and is online. Thanks! Enjoy!
Public School Super Hero – Episode 1
I'm now able to show one of the projects I've been working on this month along with Bent Image Lab in Portland Oregon. It's a short three episode web series about a new Super Hero by the name is Stainlezz Steel. I worked as a 2d Flash animator on this. Enjoy!