You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem?  Let's go through a few tips to get your strategy back on track: 1) One tip to get back on track is to take a second look at who you're targeting. Who are your customers? What are their lives like? Who seems to be enthusiastic about your product? Who isn't enthusiastic? What is your average CTR (click-through rate) based on gender, demographics and interests? Going back to basics like this can really help with adjusting your strategy from keywords to use, to understanding when to market to your audience during different times of the week, or

The last ten years has heralded a massive change in how marketers and advertisers reach their customers, collect data, make their products known, and create experiences that enhance brands and sell to the public. Smaller companies now have more options available to them online than ever before to reach, understand, and curtail their businesses and services to customers in need. This includes the rise of the use of cellphones, an explosion in app development, responsive and easy to build websites and interactive website ads, and now VR and AR (Virtual Reality and Augmented Reality). These products add to the branding and marketing packages for companies large and small and enable more engagement, and help people understand your products and what you do. This freeing up of

Today I thought I'd write about something that's been on my mind a lot lately. I have spent the last few months studying something called Permaculture. If you know what that is, awesome, you're ahead of the curve. If not I'll explain it. Permaculture is an alternative agricultural method that uses earthworks, climatic factors, soil types, as well as hydrological and ecological methods to produce food without added chemicals; specifically without fertilizers, herbicides, pesticides and fungicides. It's a way to work with the land instead of against it, promote a healthy diet, healthy habitat for wildlife, and many other pretty sweet things. All these things are something monoculture isn't good at doing at all, which is why in order to