Let's talk about marketing for Indie Developers of all stripes. I'm going to tell you a secret a lot of fledgling entrepreneurs don't think about enough; Everything begins and ends with sales. This is the same whether you are a coffee shop, Goldman Sachs, Disney, or anyone else. Sales make your business go round and keep you employed, keep your bank account happy and help everything else work to stay open. I bet when you think about sales, even that word conjures up strange uncomfortable images in your mind and makes your stomach hurt. Don't worry, you're not alone. But sales aren't what you think they are. We all hate sales tactics that involve cold calling from anonymous call centers, spam e-mail