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Medicine and Biotech Videos

Medicine and biotech have helped improve our progress as a society in a way that is unmatched. Animated medical video is a great sales tool for companies to spread the word.

However, the complexity of the biotech industry can often be hard to explain to investors or the layman who may benefit from their products and technologies.

That is where video marketing and good design come into the picture. Our studio has a long history of working with biotech and medical clients to help bring their visions to life. Video offers a wonderful way to help the viewer learn and pique their interest in a concise format at scale.

Animated medical videos come in many formats. Including 2d, 3d, and a blend of both. See our samples below to see what we can do for you.

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2d & 3d Medical Animation

Biotech Video

Illustrating the use of chemical luminescence and it’s greater sensitivity and working range with immunoassays. This video overview illustrates the overall function and sensitivity of the biotech technology and how it works.

Medical Device Video

Reprieve Cardiovascular’s diuretic assistance device needed an in-depth animation to illustrate the use of the technology. Combining 2d and 3d animation to show the medical product and it’s function was the best option for this project.

Healthcare Explainer Video

Multiscale is an EHR data company who we did all design animation for on this healthcare explainer video to demonstrate their products and services.

Why Animated Medical Videos?

Animation for healthcare is uniquely capable of portraying the intricacies of a product, procedure, pharmaceutical, or surgical practice in a precise, multi-sensory capacity.

Basically, video is fantastic at engaging multiple senses at once, and showing information in a very short period of time.

Healthcare animation production is not only affordable but can elevate your company’s marketing reach significantly.

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Types of Biotech and Medical Videos We Do:

Medical Product Animation

Pharmaceuticals

Medical Procedures

Bioscience Educational Videos

Healthcare Explainer Video

Patient Education

Surgical Explainers

Research and Grant Fundraising

Advertising

Internal Training

Effective Use of Medical and Biotech Videos

The use of animated medical videos extends far beyond their creation; it lies in how they are utilized across various sectors of the healthcare industry. By understanding how to leverage these videos effectively, healthcare providers and organizations can increase their impact and improve communication outcomes. Below are a few use cases to consider:

 

In Patient Education

Animated medical explainers are invaluable tools for enhancing patient education, helping individuals understand their health conditions, treatment options, and wellness strategies. Here are some ways they can be used in patient education:

  1. Pre-Procedure Education: For example, patients often feel anxious before undergoing medical procedures. Animated explainers can visually walk patients through what to expect before, during, and after the procedure. For example, a hospital may use an animated explainer to show the steps involved in a laparoscopic surgery, alleviating patient fears and improving compliance.
  2. Chronic Disease Management: For patients with chronic conditions like diabetes or hypertension, understanding how to manage their health is crucial. Animated explainers can illustrate concepts such as blood sugar monitoring, medication adherence, and lifestyle changes, empowering patients to take an active role in their care.
  3. Medication Information: Animated explainers can provide clear and concise information about medications, including how they work, potential side effects, and administration instructions. For instance, a pharmacy could create an animated video to educate patients on the proper use of an inhaler, ensuring they are well-informed about their treatment.
  4. Health Promotion: Animated explainers can also be used for health promotion campaigns, educating the public about preventive measures, screenings, and vaccinations. For example, organizations like the CDC (Centers for Disease Control and Prevention) have utilized animated graphics to encourage vaccination uptake, particularly during flu seasons.

 

In Medical Training & Education

Animated medical explainers play a crucial role in medical training and education for healthcare professionals. Their effective usage in this context can lead to better training outcomes and improved clinical competencies:

  1. Orientation for New Hires: For example, Hospitals and clinics can use animated explainers to onboard new staff, introducing them to policies, procedures, and workplace culture. This approach can streamline the training process and ensure consistency in information delivery.
  2. Complex Case Studies: Medical educators can employ animated explainers to depict complex case studies, therefore illustrating patient histories, diagnostic processes, and treatment plans. This method enhances critical thinking and problem-solving skills among students and trainees.
  3. Interactive Learning Modules: For instance, incorporating animated medical explainers into e-learning platforms allows for interactive learning experiences. Ultimately, Healthcare professionals can engage with the material at their own pace, reinforcing their understanding of key concepts and procedures.
  4. Simulation and Virtual Reality: Animated explainers can help with simulation training, for example, where healthcare providers practice skills in a controlled environment. By providing better visual context, these animations enhance the learning experience and prepare professionals for real-world scenarios.

 

In Pharmaceutical Marketing

The pharmaceutical industry has recognized the potential of animated medical explainers for effectively marketing products to both healthcare providers and patients. Here are some effective usage strategies:

  1. Product Launch Campaigns: For example, medical product animation can be a powerful tool for introducing new medications to the market. Pharmaceutical companies can create animations that highlight the unique features and benefits of a medical product, therefore capturing the attention of healthcare providers and encouraging them to consider prescribing it.
  2. Engaging Educational Content: By providing educational content related to a medication, pharmaceutical companies can build trust and credibility with healthcare providers and patients. For example, an animated explainer showing the mechanism of action of a new drug can help providers understand how it fits into treatment protocols.
  3. Patient-Centric Marketing: Animated explainers can be tailored to educate patients about specific conditions and the role of certain medications in their management. By focusing on the patient experience, pharmaceutical companies can foster a sense of connection and support, ultimately encouraging patients to follow their treatment plans.
  4. Social Media and Digital Marketing: For instance, animated medical explainers are highly shareable content that can be effectively used in social media and digital marketing strategies. By creating engaging healthcare animations that resonate with their audience, pharmaceutical companies can increase brand awareness and foster engagement.

 

Conclusion

To conclude, the use of animated medical explainers in patient education, medical training, and pharmaceutical marketing can lead to improved understanding, better patient outcomes, and better learning experiences. By using these videos in various healthcare settings, professionals can ensure that critical information is shown in a clear, engaging, and accessible manner. As healthcare continues to improve, using the power of animated medical and biotech videos will remain essential for creating informed, empowered patients and competent healthcare providers.