Help, my Video Marketing Strategy isn’t working!
You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem? Let's go through a few tips to get your strategy back on track:1) One
Advertising Frontiers and Marketing Principles
The last ten years has heralded a massive change in how marketers and advertisers reach their customers, collect data, make their products known, and create experiences that enhance brands and sell to the public.Smaller companies now have more options available
AfterEffects Shortcuts for Every Motion Designer
If you make your living as a motion designer or animator in Adobe AfterEffects. There are some shortcuts that can and will make your life easier if you know them. The ones I list below are for my Mac platform,
eLearning: The Power of Great Visuals
Much of the eLearning industry is either moving away from, or integrating animation and high quality visual design int their courses. The format of using slideshows and powerpoint presentations can be replaced by, or enhanced by this change.We have more
Freelancing – What to Do When Times Get Hard
Living a freelance lifestyle is no cake walk. Anyone who tells you otherwise isn't being honest. There are plenty of perks to wanting to go rogue and be your own boss. But there are plenty of pitfalls and uncertainties along
Feed the Beast: Why Creativity is So Hard
I wanted to write today about a subject that is very close to my heart. It's a universal trait that all humans share, and which almost everyone struggles with throughout their lives. However for professional creatives, it tends to be
eLearning Course Authoring – Dos and Don’ts
As a media designer and animator. I often run into the issue of courses being written in ways that make it hard to understand visually what an author is implying. Sometimes with very technical subjects, like engineering and computer networking,
Good Storytelling is Good Marketing
Storytelling is something people everywhere appreciate and love. It's a form of entertainment, as well as a medium to teach life lessons to everyone. It imparts cultural ideas and expectations, and spurs progressive action and critique of culture. Stories are
eLearning Visual Essentials
Let’s talk eLearning. It’s a growing industry with a number of different approaches to Learning Management System (LMS) development and media design. I’ve been working in the industry consistently for two years now, and I’ve noticed some rules and guidelines
Why Outsourcing Animation Overseas is a Bad Idea
Big animation companies do it, large and small game studios do it, and it's something that has always baffled me with long term business planning for companies. Outsourcing is still a large issue in the animation industry, companies outsource for