The Animated Video Process From A to Z
The process of creating an animated video is complicated and the steps from start to finish numerous. However, don't be intimidated! Video is a wonderful marketing tool that easily engages people and rapidly improves lead generation and sales. In order to create a video that will be successful, knowing these steps will help you. It will empower you to understand what to look for, what to expect, and what to watch out for. Step 1) - What do I want my story to be? Animation is a storytelling tool. So getting clear on what you want your audience to understand about your story is essential. A good place to start is to ask yourself this question; what do I want my video
Multiscale HN – Motion Design Video
Hello world. We've been hard at work the last eight weeks on a 2 minute video in conjunction with Playfish Media and Multiscale HN. The piece is sleek, elegant and was a joy to help complete. Take a look!
Motion Graphics: The Affordable Marketing Tool
We've been very busy this year on many exciting and fun projects. Motion graphics is a large part of our workload. Motion-based projects are a broad discipline and can apply in many types of needs. A sliding scale of affordability makes motion graphics a great tool to tell complex stories for different needs. Motion graphics use both 2d and 3d animation and design techniques. They can be used for logo reveals, commercials, marketing campaigns, explainer videos, visual effects, and e-learning coursework. Design can be simple to incredibly complex, it all depends on what you need. The affordability scale is great because any budget can fit into the service. It just depends on what you'd like to do. A list of budget examples
Project Updates for 2018
Greetings! It's been quiet on the blog this year. But it's because we've been busy working on a bunch of projects. Last year we had the opportunity to work on two television shows for Explosm entertainment. One was a show called Purgatony, and the other a show called The Blubburbs. You can watch the first free episode of Purgatony below: The Blubburbs can been seen in it's entirety online at GO90.com. You can view one of the shorts of the series below: On top of TV shows, we are working in conjunction with Drunk Robot Games to complete the artwork for the video game adventure, "A Purrtato Tail: By the Light of the Elderstar". The game is slated to be released in February of
Help, my Video Marketing Strategy isn’t working!
You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem? Let's go through a few tips to get your strategy back on track: 1) One tip to get back on track is to take a second look at who you're targeting. Who are your customers? What are their lives like? Who seems to be enthusiastic about your product? Who isn't enthusiastic? What is your average CTR (click-through rate) based on gender, demographics and interests? Going back to basics like this can really help with adjusting your strategy from keywords to use, to understanding when to market to your audience during different times of the week, or
ROI for Explainer Videos… Explained!
The use of streaming video online has steadily been rising for years. The use of Netflix instead of cable, Youtube's growth and popularity for the last decade plus, and other services for video have continued to become more significant and used more often as the internet grows. In fact video traffic has risen so much that the majority of internet traffic across the world now is simply used for video streaming. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights from the updated study include the following projections: By 2019, there will be nearly 3.9 billion global Internet users (more than 51 percent of the world’s population), up from 2.8 billion in 2014 By 2019,
AEPDX – Alphabest
This month we're participating in the #AEPDX user group challenge Alphabest. Here are some screenshots and character designs curtailing to the piece we submitted. Enjoy!
eLearning Visual Development – Tips and Tricks
As someone who has been working in the e-learning industry for about three years now as both a visual designer and author of various courses, I've run into a few scenarios on the visual design side that I think may be of help to fellow designers. The following are a list of common problems I've run into as a designer. As well as some of the ways I've found that seem to work best in resolving said problems. Creating Effective Abstract Visuals: Problem: The visuals you're creating aren't working in getting across the point to your audience. Strategy: Try to brainstorm the scenario you're tasked with visually designing for into symbols that are both simple and easy to understand for everyday individuals. This includes using
Why Explainer Videos Increase Conversion Rates, But Only if Done Right!
There are four different types of learning styles that reflect a combination of learning types in people. Those types are: visual auditory tactile People gravitate towards a set combination of these types together, the four types are: The Reflector: prefers to think about what they're learning The Activist: learn by doing The Theorist: likes to understand how what they're learning fits into a previous framework. The Pragmatist: care about how it will work in the real world You may be wondering why I'm listing these in a blog post about explainer videos and their effectiveness on your audience. I'm listing them because they are significant to your website's conversion rate on consumers choosing to spend their money on your product. The average attention span of internet users in 2015 clocked
AfterEffects Shortcuts for Every Motion Designer
If you make your living as a motion designer or animator in Adobe AfterEffects. There are some shortcuts that can and will make your life easier if you know them. The ones I list below are for my Mac platform, but I'll try to look up the differences for PC users as well. These shortcuts I often use every day. They speed up the pace of timing, editing and syncing pieces of footage and sound in AfterEffects. Without further yammering on, let's get to the list, which I've divided into sections below: Basic Transform Shortcuts: A - Anchor Point P - Position S - Scale R - Rotation T - Opacity M - Show masks RR - Show Time remap property Shift + F3 - Switch between graph timeline view and