The last ten years has heralded a massive change in how marketers and advertisers reach their customers, collect data, make their products known, and create experiences that enhance brands and sell to the public.Smaller companies now have more options available to them online than ever before to reach, understand, and curtail their businesses and services to customers in need.This includes the rise of the use of cellphones, an explosion in app development, responsive and easy to build websites and interactive website ads, and now VR and AR (Virtual Reality and Augmented Reality).These products add to the branding and marketing packages for companies large and small and enable more engagement, and help people understand your products and what you do.This freeing up of