You're in the middle of a video marketing campaign launch and your conversions aren't meeting their targets. Adjustments and optimizations aren't helping. What could be the problem?  Let's go through a few tips to get your strategy back on track:1) One tip to get back on track is to take a second look at who you're targeting. Who are your customers? What are their lives like? Who seems to be enthusiastic about your product? Who isn't enthusiastic? What is your average CTR (click-through rate) based on gender, demographics and interests?Going back to basics like this can really help with adjusting your strategy from keywords to use, to understanding when to market to your audience during different times of the week, or