Good Storytelling is Good Marketing
Storytelling is something people everywhere appreciate and love. It's a form of entertainment, as well as a medium to teach life lessons to everyone. It imparts cultural ideas and expectations, and spurs progressive action and critique of culture. Stories are
eLearning Visual Essentials
Let’s talk eLearning. It’s a growing industry with a number of different approaches to Learning Management System (LMS) development and media design. I’ve been working in the industry consistently for two years now, and I’ve noticed some rules and guidelines
Why Outsourcing Animation Overseas is a Bad Idea
Big animation companies do it, large and small game studios do it, and it's something that has always baffled me with long term business planning for companies. Outsourcing is still a large issue in the animation industry, companies outsource for
Essential Tools for Animators
So today I thought I'd write a post about some of the tools I use as an animator that I've really come to see as essential to doing my job well. Many of them are free resources, and others are
Freelancing: Physical Fitness Can Improve Work Ethic
I thought I'd write a little today about the role that physical health has in my line of work and why it's important to me. I work out regularly, usually five days a week in the morning for around 20
Explainer Videos: Story-based Marketing Tools
In the past ten years there has been a growing demand by small businesses for cheap, quick and affectively marketing videos created for the web. Specifically these video include or are entirely made up of motion graphics and animation as
Freelancing: Networking Isn’t Scary! Really!
I've always been a big fan of people, but when I was younger I was also a lot more shy then I am now. I was one of those quiet, gentle nerds in high school who was intimidated by boys,
Freelancers – You’re providing a service!
I've been reading and thinking about this topic a lot lately. The economy that was devastated in 2008 is recovering, but a lot of people have been shifted to doing service work for others. But when I say "service work"
Freelancing: Cash Flow is King
I thought I'd talk a little bit about the ins and outs of making freelancing easier and less stressful by structuring your invoices and finances in a way to make your life better. Cash flow as a freelancer is usually a
The Importance of Good Branding
As a sometimes designer I often look around and see in the case of too many small companies, good branding is not high on their priority list. I have a real world example in my neighborhood that always makes me